I think Stephen Colbert is hilarious. He calls ‘em as he sees ‘em. He’s not afraid to make fun of anybody. And he makes up and uses outlandish words like “Truthiness” and “Wikireality” with the goal of working them into the American lexicon. I’d say he’s done a pretty good job considering “Truthiness” was Merriam Webster’s #1 Word of the Year in 2006.
Although he is certainly a word pioneer, we don’t really need Mr. Colbert’s help in creating new words because we do it all the time, especially in the business world. And when we’re not creating new ones, we’re putting words where they don’t belong. I’m not pointing any fingers here. I’m as guilty as the next person.
At the end of the day, what’s the actionable take-away on this deliverable, and can it be repurposed? From a functionality standpoint, unless we’re taking a scalable approach, the real-time result is going to sap our bandwidth, especially if it goes viral.
To leverage a targeted strategery with ROI stemming from best practices including impactful messaging solutions and robust customer engagement, a paradigm-shift is key. Growing this cutting-edge initiative is going to require some synergistic, out-of-the-box thinking, comprehensive evaluations of our core competencies, and a toolbox jam-packed with balderdash.