The ProActive Digital team serves up yet another roundup of the best digital PR, social media and new media news from the last two weeks. And this week, we even throw in a job announcement and a cool infographic, to boot.

Why public relations gets no respect – CNNMoney
Public relations is not taken seriously as a function of business or as a profession…Yet anyone who pays attention to how decisions are influenced knows that public relations is tremendously important.

Less is more when it comes to big data – Financial Times
As elusive as Bigfoot, as addictive as a Big Mac, as sinister as Big Brother: the lure of “big data” is perfect bait for fee-hungry experts hunting new business. It also poses untold risks to companies that fail to read the trend, or the data, correctly.

Media Relations in the Digital Age: New School Approach to Old School Tactics – CommPR
At the heart of any great public relations campaign is media relations…to stay ahead of the trends and target audiences on new platforms, it’s important not to throw some of the tried and true ‘old school’ tactics to the wayside.

Creating a ‘Breakout Brand’ Through PR Outreach – PRNewser
A recent survey commissioned by rbb Public Relations and performed by IBOPE/Zogby International received a bit of media attention over the past few weeks, and with good reason: its most significant revelation was the fact that “83% of consumers would pay more for a product/service from a company they feel puts them first.”

5 PR Tips from Bond, James Bond – Entrepreneur
Many of the enduring themes of the [Bond] franchise persist, and they offer some helpful — if lighthearted — reminders for how to promote a business.

To Boot – 

Job Announcement
ProActive Communications seeking an Account Executive, Public Relations

Cool Infographic
You’re all liars. We’re all liars. Here’s a map to help us both get through it. Actually, it won’t help at all – you’re about to feel worse.
The Map of Truth and Deception – FastCo.Design

Photo Credit – Entrepreneur