The ProActive Digital team serves up yet another round of the best digital PR, social media and new media news from the last two weeks. Happy Holidays from the ProActive team!

The Far Reaching Implications of the Social Business Model – Duct Tape Marketing
Connection is now possible with anyone. Collaboration is now possible everywhere. Community is now possible with everyone. The true social business model involves anyone, everyone, everywhere.

Report: 84% of U.S. Adults Go Online Daily – TechCrunch
Forrester Research just published its annual “State of Consumers and Technology” report. As usual, it’s chock-full of interesting statistics about how U.S. consumers use the Internet, but the most interesting statistic is probably that the overall online penetration rate in the U.S. has stabilized at 79 percent.

Twitter Lets Users Download Archive of Tweets for First Time – Bloomberg Businessweek
Twitter Inc. … is letting users download an archive of posts to make its site more alluring as competition with Facebook Inc. escalates.

Three Examples of Companies Using Facebook as an Online Public Relations Tool – TopRank
Facebook is fast becoming one of the most powerful PR tools on the web. Using Facebook as an online PR tool allows companies to increase their reach exponentially, getting in front of interested people with engaging content when and where they are receptive to the message.

The Case for Print in a Digital World – PRWeek
The birth of the digital era sparked an evolution in the way we consume media, bringing new online, social, and mobile channels, and has also led to a sharp decline in print readership. However, print remains an important piece of the pie.

The 10 Worst PR Disasters of 2012 – PR Daily
This one pretty much speaks for itself…

Content Marketing and the Power of Video – brainshark
There’s no denying that video has become an increasingly powerful tool for content marketers. But it’s not just that video is big right now – it’s that it’s getting bigger.

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