The ProActive Digital team serves up yet another round of the best digital PR, social media and new media news from the last two weeks. In this edition we take a special focus on search engine optimization (SEO).  Enjoy!

Digital PR and SEO – The Other Side of the Coin – Meritus Media
“SEO has become one of the new digital skills PR people need to learn.”

Expected Changes in SEO this 2013 – Business2Community
Some predictions on what to expect in the Search Engine Optimization arena for 2013.

10 Predictions in Inbound Marketing in 2013 – SEOmoz
SEOmoz CEO and Co-founder Rand Fishkin makes some big predictions on 2013.

10 Reasons Why Public Relations is a “Must-Do’ for SEO in 2013 – Search Engine Watch
“Search engine optimization (SEO) and public relations (PR) have much to offer each other.”

Required Reading for Enterprise SEOs – The Top 25 Posts of the Year
“With the increasing relevance of social signals, large organizations now have a significant opportunity to merge the best practices of technical SEO with foundational social media strategies to maximize their visibility in organic search results.”

5 Deadly Sins of SEO and Online Marketing – Entrepreneur
“Internet marketing can be a minefield. There’s no official textbook on proper strategy or tactics. It’s up to business owners, and the marketing and search engine optimization (SEO) professionals they might hire, to figure out what works and what doesn’t.”