The ProActive Digital team serves up yet another round of the best digital PR, social media and new media news. Enjoy!

Super Bowl Generated 231,500 Tweets Per Minute, and Other Social Media Numbers Digital Trends

“Advertising was naturally a major part of the game … But the power outage managed to steal their thunder: A handful of brands were able to capitalize on the awkward moment with some incredible quick thinking.

Apple’s Public Relations Team Pushing Back in Wake of Bad Press – Apple Insider

“While Apple in the past has taken a stealth approach to dealing with the media, the company’s public relations department has stepped up its efforts in recent weeks in an attempt to counter some negative media reports about the company’s performance.”

The PR Industry Needs to Act Now to Safeguard its Future – The Drum

“Without decent talent, our industry will shrivel and die – and it could happen very soon.”

How to Recover From a Social Media Fail [Video]Business Insider

“Watch Matthew Quint, director of the Center on Global Brand Leadership at Columbia Business School, explain how companies can protect themselves from social media fails or deal with the aftermath of it.”

4 Reasons to Like Facebook Graph Search – And 2 Worries – Forbes

“Graph Search looks like an API on steroids, rifling through millions of posts, photos, videos, check-ins and pages to create a granular map of connections between individuals. That’s heady stuff for marketers.”

Photo Credit: Digital Trends