Social Media Week Washington DC went by fast. I attended several events, met a lot of smart and creative people, tweeted like a madman, and ran out of business cards.
Below are some take aways from a few of the events that I found interesting.
Social Media Trends in Communications for 2013
Hosted by the PRSA National Capital Chapter, the event brought together a mix of communicators, community managers, and digital technology professionals.
The presenters, Anthony Shop, Managing Director of Social Driver, and Denise Graveline, Principal of don’t get caught, offered great insights into effective social communication, along with a few crowd-pleasing tools to make it happen.
Anthony’s presentation is summed up in the blog post, “Bring Cupcakes to the Kitchen to Help Your Social Media Strategy,” and Denise’s presentation is outlined here on the don’t get caught blog, “Social Media Trends for Communicators.”
— Matt Bennett (@mattwbennett) February 20, 2013
Get Smart! Make Better Social Media Decisions through Analytics
I’m always interested in learning about analytics, especially from people who can effectively communicate analytics, so I was glad to attend this event and hear Dan Soschin drop some science.
Dan described a simple but effective approach to applying the tools of Google Analytics and Facebook Insights, and assigning values to the goals that communicators are trying to reach through social media and other digital tools.
He also shared an idea that I plan to put in motion for ProActive – highlighting small successes through stories and narrative that can be shared with internal and external clients. Good stuff!
The slides, video and case studies template from Dan’s Get Smart! presentation are available on his website, www.dansoschin.com.
— Sarah Heffern (@smheffern) February 20, 2013
Crisis Communications in Social Media
Hosted by the Social Media Club’s DC Chapter at APCO Worldwide, the event featured an all-star panel of DC public relations and digital PR professionals: Richard Levick, Chairman and CEO, LEVICK; Dan Webber, VP, Digital Public Affairs, Edelman; and Joe Gizzi, Senior Strategy Manager, New Media Strategies.
After some insights from the panelists, we broke into small groups, each with its own crisis that had to be sorted out on the fly: a photo emerges of a CEO drinking with underage interns; a Facebook page under attack by an angry public.
I really enjoyed listening to Mr. Levick draw from his seemingly endless pool of PR and crisis communications stories and anecdotes. Great event.
— Mark Serrano (@MarkVSerrano) February 21, 2013
Juggling Social Media Across Cultures
I’m going to predict that this will continue to be a hot topic as more communicators realize the potential of social and digital PR to engage new and different audiences, both here in the U.S. and abroad.
The event featured some great panelists, including Shashi Bellamkonda (who I probably don’t need to tell you is a leading digital influencer and a really nice guy to boot), and Rudy Gharib, USAID’s social media lead, among others. Lots of great questions came from the audience.
— Adam Khan (@Khanoisseur) February 22, 2013