4 Lessons learned from the AP Twitter hack (that regular media didn’t tell you) – Search Engine People
The news triggered a Wall Street selling frenzy, causing the Dow Jones Industrial average to plummet by 143 points. The tweet was then discovered to be a fake and was corrected within a few minutes, after which the market quickly recovered. What can you learn from this incident?

Big brands on small budgets – The Guardian
A company’s brand isn’t simply about having a smart logo and tagline. It is the badge which represents your business to the customer, the company’s ethos, and the way an SME carries itself both internally and externally.

Four totally insane marketing campaigns that actually worked – Fast Company
Every marketer’s dream is to get the Internet buzzing with their latest campaign…Some think up the craziest stunt they can imagine to get their message shared.

Make SEO work for your business – LinkedIn
SEO is the secret weapon of companies looking to rapidly grow their business through creating a steady stream of visitors. In fact, most businesses with a good marketing sense have been applying SEO best practices to their web presence for quite some time now.

Five myths about PR – PRWeek
There’s an “us” versus “them” mentality in newsrooms that casts reporters as noble warriors in the battle for the truth and PR people as the minions of corporate clients who conflate news with marketing.

7 Ways mobile commerce will change retail – Practical Ecommerce
As the online and offline worlds converge, mobile commerce has the potential to eclipse desktop-based ecommerce and, perhaps, even replace a significant portion of traditional retail shopping.