Brands Move Money to Online Video from TV and Display, Cite Better Engagement – Huffington Post
More than 80 percent say they are turning to branded video because of its reach and audience and content targeting capabilities.
8 guidelines for a great blog – PR Daily
Don’t just write; rewrite…
6 ways to strengthen your pitches – Mark Ragan
Stick to these tactics to establish your brand as a credible source of information and forge relationships with journalists. It’s a sure way to get your news in front of the people who matter most: your prospects and customers.
The best—and worst—times to post to social media – PR Daily
Facebook: Traffic is highest between 9 a.m. and 4 p.m. ET; Pinterest: Saturday morning is the best time to post; LinkedIn: Post before or after business hours.
PR: The Big SEO Trend for 2013? – PR Newswire
…as we are writing press releases and other content intended for online publication, it’s a good idea to be thinking about how to encourage social sharing and to keep readers on the website page posting your content.
Infographic: 12 types of social media personalities – Healthcare Communication
According to a survey by U.K.-based online bank First Direct, there are 12 social media personalities…