Organizations of any size can struggle with managing an effective flow of online content and engaging social media posts. Yet reaching online audiences is vital to staying relevant in a cluttered media landscape.
To help fill this critical role, ProActive Communications launched ContentFire − a new, integrated digital communications package to establish and enhance online content and social media programs.
Mark Serrano, president of ProActive Communications: “ContentFire is designed with one purpose: to help companies and organizations go beyond impressions, followers, page views, and likes and have real impact using effective content and social media programs.”
ContentFire scales to fit the needs of a company and can be customized around existing content and social media programs.
The basic ContentFire package includes ongoing online visibility assessment, cross-platform content development, social media account creation and review, and social message development and posting.
Mark Serrano: “ContentFire can create significant cost savings by reducing the need to recruit, hire, train and pay in-house staff.”
The program provides access to the full ProActive Communications team with expertise in message development, copywriting, media relations, crisis communications, content marketing, social media, graphic design, video production, web development, and more.
Add-on services include web design, mobile app and web development, search engine optimization, video production, webinars, e-mail marketing campaigns, and paid programs such as Facebook Ads, Promoted Tweets, and Google AdWords.