This past week, perhaps more than usual, I spotted a number of interesting developments in the media. Here they are.

I’m not dead yet.

The first was Clay Morgan’s post on Spin Sucks, “Newspapers aren’t quite dead yet.” I hope Clay was riffing off Monty Python. Clay?

Anyway, the article is good, and tells an important story about where newspapers are headed in print and online, and how they got to be where they are today. It presents a pretty rosy picture, actually. And with the 2013 purchases of The Boston Globe by John W. Henry and The Washington Post by Jeff Bezos, things do seem on the up for newspapers.

Shifting models.

GigaOm’s Janko Roettgers wrote a very interesting profile about AJ+, the upcoming online news network from Al Jazeera. As Roettgers puts it, AJ+ is “Al Jazeera’s ambitious attempt to produce news for an audience that gets its information from the internet.”

AJ+ throws out the programming grid, anchors and limits live broadcasting, opting instead for an on-demand news model that provides content across web and mobile.  I think we’re likely to see other media outlets follow suit in one form or another. Video on demand, whether in the form of news, movies, sports events, you name it, is huge.

Adaptive journalism.

On Contently, Bill Kolbenschlag wrote about how media outlets are working very hard to bring the right news to their readers at the right time through adaptive journalism. And, following the reasoning behind AJ+, adaptive journalism helps meet the need for newspaper websites to be responsive and provide mobile users with engaging and useful information and interfaces. That’s tough! But have no fear, because some smart minds are on it, and they use terms like time/space continuum:

““Adaptive journalism is what I would call the ultimate in delivering — to the greatest of our technical and journalistic abilities — the best storytelling for the user at that moment, given how much we can presuppose about their time/space continuum,” writes Cory Haik, executive producer and senior editor of digital news for The Washington Post.”

Newsroom startups.

Startups! What’s a blog post without startups. Last week Poynter reported that the New York Times has two newsroom startups in the works for its DC bureau. Times Executive Editor Jill Abramson described the new projects in a memo:

“With the 2014 election cycle about to gain full speed, I’m thrilled to announce the launch of two newsroom start ups as well as the appointment of a new Washington Bureau Chief, Carolyn Ryan.

The first of these new ventures will be at the nexus of data and news and will produce clear analytical reporting and writing on opinion polls, economic indicators, politics, policy, education, and sports.”

“The second start up is an early morning news tip sheet that sets up the Washington day for our readers, much as the popular New York Today report does for our readers in the metropolitan area.” 

So there you have it.

As PR pros, how can we keep up with the rapidly changing media landscape? Well I’m going to start by continuing to read the news and tracking Twitter for cool updates like these.

Matt Bennett