Starbucks employees are now eligible for college tuition reimbursement through an agreement made with Arizona State University. The new initiative is extended to the company’s 135,000 employees; however, there are limitations about which Starbucks was not clear when they announced the launch of the program.

Proactive Communications president Mark Serrano was interviewed on Fox Business Network’s Cavuto to explain what’s really happening in terms of Starbucks paying its employees’ college tuition.

According to Serrano, when big corporations fail to be transparent, they can find themselves on the receiving end of negative media attention.