5 Experts on Defending a Brand’s Reputation After a Data Breach

Massive data breaches have become an expected holiday season event. Retailers have different approaches in defending their reputations after these breaches. The question, for retailers and the PR firms/internal teams telling their stories to the public is: what’s the most effective way to balance transparency regarding data security with the need to protect one’s reputation among a skeptical public?

Five industry veterans give their takes. Read the full article, here.

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