SOS: Dealing with a Crisis

By: Sydney Meyer, Intern at ProActive Communications

Dealing with a crisis is all about being prepared. Having a plan that lays out what to do, and when, while ensuring you have the right tools to do it. Here are seven tips from STP Communications to draw up your own crisis communication plan and effectively handle a crisis when – not if – it comes your way:

  1. Be prepared during a crisis situation, it is often too late to start figuring out what to do
  2. Speak first!
  3. Be transparent and honest
  4. Be consistent and stick to the facts
  5. Keep talking
  6. Make use of digital and social media
  7. Seize the opportunity

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Click here for the full article from STP Communications about an effective crisis communication strategy.

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