My picks for the most interesting Twitter stories this week. Let me know what I missed in the comments section below. Apple Taps Into Twitter, Buying Social Analytics Firm Topsy (Daisuke Wakabayashi & Douglas MacMillan, Wall Street Journal) Topsy specializes in analyzing the global conversation on Twitter. Its tools can decipher how often a term is […]
AP Stylebook, the official arbiter of all copy disputes at ProActive, is releasing two new tools for more efficient, faster copy editing. From AP Stylebook: The first, Stylebook & Webster’s New World Online, integrates about 185,000 definitions from the Stylebook’s primary dictionary to make it easy for users to find entries from both resources at the […]
So, you see an opening to hijack a news story for your organization/cause/client? You want to get coverage. Understood. You already determined that getting in this story would fit your brand, make progress towards your goals, and reach your target audience, right? Great. But wait! Before you do anything, before you reach out to anyone, […]
At least as far back as 1657, people understood the value of simple clarity. That’s the year French mathematician and philosopher Blaise Pascal wrote, “Je n’ai fait celle-ci plus longue que parce que je n’ai pas eu le loisir de la faire plus courte.” or, “I have made this [letter] longer than usual because I […]
Thirty years ago, famed ad man David Ogilvy wrote a simple memo “How to Write,” in which he says, “People who think well, write well.” People who write and edit well attack prose as if they were at war with the words. They have zero tolerance for lazy thinking or lazy writing. In the battle […]
Sticks and stones may break my bones but words will never hurt me. Unfortunately, this children’s rhyme doesn’t apply in politics, where your words can hurt your campaign, your party, and your pocketbook.