War is hell – no one knows that better than a disabled American veteran – but life after war may be the greater curse, at least until a team of red-vested angels comes along. One of the countless vets who have been ignored by the Veterans Administration is Michael Sulsona of Staten Island. Having waited two years for the […]
Market disruption is the ultimate objective when a new technology is introduced into a mature marketplace. Stodgy old adherents who occupy that marketplace don’t like disruption though, because it usually means they are on the losing end of the equation. Such is the circumstance in Europe for the shooting star known as Uber. Uber is […]
T-Mobile is renowned for its revolution against cellular phone contracts, a customer loyalty trap made possible by required two-year agreements we all have with our mobile carriers. In fact, T-Mobile’s growth can largely be attributed to this market disruption model that has jettisoned them to be the fourth largest US mobile carrier. The company is […]
LA Fitness has a problem child that has turned into a communications crisis. You can just imagine the scenario for corporate executives at LA Fitness, which operates in a very competitive marketplace. One of their retail locations in an urban setting has had issues. Until now, it had probably been seen in the C-suite as […]
Does your brand convey a meaning? Does it communicate who you are as an organization, what you care about, and how you do business in a meaningful way? One of the most important things you can do for your business or organization is to conduct an assessment of your brand to ensure that it paints […]
Crisis management is not about what you do when a crisis hits. It is clearly about what you do in advance of a crisis.
One of the great challenges that organizations face with message development is keeping out the wonks – the policy or content experts who are slaves to details, acronyms, and tons of data.
There’s a slow but steady migration of premium content online, and these business models will require the sophisticated tools necessary to deliver it to consumers globally across all platforms.
Rutgers University’s current communications crisis is the result of not taking sufficient steps to protect its student-athletes in the basketball program for years.
A new YouTube video of a young woman who risked her life to retrieve a cell phone has a half million views so far.