Effective messaging is just as much about language as it is about imagery. Words supplement images and add to the story which the pictures are telling. On their own, they can be just as impactful – painting a vivid portrait in the minds of those who hear the message that elicits the messenger’s intended response. […]

So you just found out that you’ll be working with a client (or clients) in an industry with which you have little to no familiarity. Part of this new job is to become an expert on a whole host of issues specific to this industry, but otherwise unknown to the general public, and FAST. But […]