View count is often the quickest way we judge a video’s success, but there are several other metrics that can be much more valuable. Watch time is a critical measure of a video’s audience because views might inaccurately depict how many people actually watched a video. Engagement is also another metric worth analyzing. Comments are a good indication of successful engagement […]
Video provides a perspective that has the potential to communicate subject matter like nothing else. The visual images can transcend words on a page and connect the dots of a concept for an audience very quickly. Apple wants potential customers to know how many diverse uses an iPad can have. Showing different situations and applications […]
Asking website visitors to view a 60 minute event video is unrealistic. A 4-5 minute video is a more plausible proposition. By creating shorter videos that incorporate compelling motion graphics, b-roll and narration, the message of long event videos can reach more people and raise awareness where full event videos cannot. Segments from the event […]
High end technical tools are widely accessible, but first pursue strong ideas and content, then let the tools and execution support them.
In the past year, there has been a fair amount of interest in space. We’ve had some recent close calls with an asteroid and a meteor, generating plenty of interest in what lies beyond our atmosphere. The Mars Curiosity Rover landed last year and there have been recent announcements about a manned Mars flyby and […]
Over a year after the final mission of the Space Shuttle, the retirement of the program left many wondering what was next for NASA. The iconic images of a shuttle launch or the view from 180 miles up had inspired imaginations for thirty years. How could NASA recapture that kind of winning image? Filling that […]
In the world of political junkies and pundits, you can engage in short lived themes and story lines while the window of opportunity is open. Visually polished content is a hot commodity for the many different skirmishing messages. This consistently creates opportunity. The back and forth between the dueling Presidential campaigns provided just such an opportunity […]