War is hell – no one knows that better than a disabled American veteran – but life after war may be the greater curse, at least until a team of red-vested angels comes along. One of the countless vets who have been ignored by the Veterans Administration is Michael Sulsona of Staten Island. Having waited two years for the […]
It was a brilliant move from Budweiser to further its Super Bowl promotions: using the pattern of hacked Twitter accounts and Jose Canseco-style nonsensical Tweets to catch the attention of followers. And catch attention it did. xjkoweaiodsgajkse;loszdetghjkeiouqw3 nsk;oaw — Budweiser (@Budweiser) January 31, 2014 go home @Budweiser you are drunk pic.twitter.com/YCoU5rBGAe — Michael Rusch (@weeddude) […]
Does your brand convey a meaning? Does it communicate who you are as an organization, what you care about, and how you do business in a meaningful way? One of the most important things you can do for your business or organization is to conduct an assessment of your brand to ensure that it paints […]
Whether a strategically planned publicity stunt, or a poorly executed social media strategy, several media controversies have unfolded and spread like wildfire in the recent weeks. Chipotle, Rolling Stone magazine and Paula Deen all serve as valuable lessons for companies and public figures to learn from to prevent long term damage to their brand reputation. On […]
“[Armstrong’s] brand value during his yellow jersey days was almost immeasurable,” said Mark Serrano, CEO of ProActive Communications. “I think there were probably few brands in the world that were worth in excess of $20 million a year, and he was one of them.” “Today we’re looking at a brand value of near zero,” Serrano […]
CoreBrand has been maintaining a brand index of the 1,000 largest companies for the past 22 years. The latest annual survey of BrandPower rankings was just released and it provides useful insight about brand value and its importance to the bottom-line.
Your Organization’s Brand – It’s one of the most important and least understood assets of an organization. It’s more than your logo or tagline and it’s bigger than your product or service – it’s the promise that your organization makes to its customers, and it’s the delivery of that promise through every interaction with your […]