In a recent article on bnet, the CBS Interactive Business Network, CEO Dian Griesel of Investor Relations Group in New York City offers an interesting perspective about the challenges of building a small media consulting business in the midst of a recession titled, “My Recession Wake-Up Call: It’s Time to Change or Die.” I have […]
Creativity and new ideas are of obvious importance to our success as professionals and as a business. At times, however, we can become so glued to an idea—because it is ours, because we like it, because it is easy, or because it seems to be the only available option—that we can no longer see the […]
The holidays are upon us! “It’s the Most Wonderful Time of the Year,” right? The holidays bring an endless and overwhelming ‘to-do’ list, which can be a cause of great stress. For many people it is “The 12 Pains of Christmas” instead of the “The 12 Days of Christmas” —hanging lights, decorating the tree, shopping […]
If you have ever seen a TV news magazine story about Wal-Mart, perhaps the most distinctive thing you learned about the company was its culture. Along with their unbeatable prices and worldwide scope, Wal-Mart’s culture seems to fuel their ongoing success. Participating in an annual client business briefing for one of the largest consumer product […]
On November 8, 2010 the “new” McDonald’s opened in Leesburg, Virginia with limited fanfare. The “old” McDonald’s on the same site had been razed in the summer to make room for the new and improved version. Since I had been there on opening day of the original McDonald’s some 40 odd years ago, I thought […]
One of my favorite things to do every Halloween is to go to my daughter’s school and watch the Halloween parade. What I really like about the parade is that it is an opportunity to see the kids have fun dressing up in their favorite costumes and masks as they pretend to be something or […]
Recently a friend told me about a call she received from her daughter’s 1st Grade teacher. It seems that part of an assignment was a question for the class: “What does your mother say when you are in trouble?” A rather inappropriate question, wouldn’t you agree? The purpose of the teacher’s call was to tell […]
Whether at work or play, it has been estimated that about half of our day is spent listening to other people, music and sounds of the world around us. Listening is one of the primary means of language communication. Have you ever been in a conversation where it became quite apparent that the person to […]
Occasionally one gets the chance to see what the competition is up to in unexpected ways. For instance, we were recently awarded an account to assist a client with overhauling its website, blog, social media, SEO, and assist with its strategic messaging. This was all due before a major announcement that will put the client on […]
“…five distinct segments of businesses owners have been identified, who exhibit unique Internet usage behaviors for different business purposes…”