Public Relations News Round Up When it comes to SEO, territory isn’t the issue – PR Daily In the PR realm, “SEO” often refers to optimizing press releases so they show up in search engines. In reality, search engine optimization is much larger in scope. LinkedIn report says small businesses are becoming more astute users of […]

Public Relations News Round Up 10 Big, Recent Changes to Twitter, Facebook, and LinkedIn You Should Know About – Fast Company Social media changes so fast that we often miss the small differences on each platform we use. Here are 10 changes I found that took place in the last couple of months, which could be […]

It was a brilliant move from Budweiser to further its Super Bowl promotions: using the pattern of hacked Twitter accounts and Jose Canseco-style nonsensical Tweets to catch the attention of followers. And catch attention it did. xjkoweaiodsgajkse;loszdetghjkeiouqw3 nsk;oaw — Budweiser (@Budweiser) January 31, 2014 go home @Budweiser you are drunk pic.twitter.com/YCoU5rBGAe — Michael Rusch (@weeddude) […]

This past week, perhaps more than usual, I spotted a number of interesting developments in the media. Here they are. I’m not dead yet. The first was Clay Morgan’s post on Spin Sucks, “Newspapers aren’t quite dead yet.” I hope Clay was riffing off Monty Python. Clay? Anyway, the article is good, and tells an […]

Public Relations News Roundup Public Relations, Explained – Forbes.com It’s not advertising.  We don’t buy impressions.  We don’t guarantee placement.  But the coverage we get, in the media, online, social media, TV and other places, usually has much more credibility than paid endorsements. What You Can Learn from Donald Trump About Public Relations – Inc. […]

How Big Data is Changing PR – Cision Blog Imagine being able to pull up the amount of coverage a crisis situation is generating across all media and social spectrums and being able to determine whether the trend indicates the crisis will die that day or will continue to grow and require intervention. This is […]

5 Social Media Tactics to Increase ROI – Mashable Social media is an area brands can’t afford to ignore, despite it posing a challenge to measuring return on investment. Alex Rodriguez press conference was bad PR – for PR – PR Daily Although Alex Rodriguez may not be stepping up to the plate for a […]