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War is hell – no one knows that better than a disabled American veteran – but life after war may be the greater curse, at least until a team of red-vested angels comes along. One of the countless vets who have been ignored by the Veterans Administration is Michael Sulsona of Staten Island. Having waited two years for the […]

Market disruption is the ultimate objective when a new technology is introduced into a mature marketplace. Stodgy old adherents who occupy that marketplace don’t like disruption though, because it usually means they are on the losing end of the equation. Such is the circumstance in Europe for the shooting star known as Uber. Uber is […]

T-Mobile is renowned for its revolution against cellular phone contracts, a customer loyalty trap made possible by required two-year agreements we all have with our mobile carriers. In fact, T-Mobile’s growth can largely be attributed to this market disruption model that has jettisoned them to be the fourth largest US mobile carrier. The company is […]

Starbucks employees are now eligible for college tuition reimbursement through an agreement made with Arizona State University. The new initiative is extended to the company’s 135,000 employees; however, there are limitations about which Starbucks was not clear when they announced the launch of the program. Proactive Communications president Mark Serrano was interviewed on Fox Business Network’s Cavuto to explain what’s really happening […]

After General Motors (GM) announced a recall for faulty ignition switches earlier this year, the company was criticized for it communications efforts, as CEO Mary Barra displayed minimal empathy for the thirteen customers who lost their lives in GM cars. If the first stage to recovery is recognizing that you have a problem, then it […]

LA Fitness has a problem child that has turned into a communications crisis. You can just imagine the scenario for corporate executives at LA Fitness, which operates in a very competitive marketplace.  One of their retail locations in an urban setting has had issues. Until now, it had probably been seen in the C-suite as […]

Public Relations News Round Up When it comes to SEO, territory isn’t the issue – PR Daily In the PR realm, “SEO” often refers to optimizing press releases so they show up in search engines. In reality, search engine optimization is much larger in scope. LinkedIn report says small businesses are becoming more astute users of […]

Public Relations News Round Up 10 Big, Recent Changes to Twitter, Facebook, and LinkedIn You Should Know About – Fast Company Social media changes so fast that we often miss the small differences on each platform we use. Here are 10 changes I found that took place in the last couple of months, which could be […]

Dennis “Chip” Wilson is out as chairman of Lululemon Athletica, the highly successful entrepreneurial venture he founded. And it’s all because he said something stupid. Brian Hutchison of The National Post argues that he “isn’t dead yet … he’s just resting.” A funny choice of words when you consider they were originally used to describe […]

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