Public Relations News Round Up 10 Big, Recent Changes to Twitter, Facebook, and LinkedIn You Should Know About – Fast Company Social media changes so fast that we often miss the small differences on each platform we use. Here are 10 changes I found that took place in the last couple of months, which could be […]
My picks for the most interesting Twitter stories this week. Let me know what I missed in the comments section below. Apple Taps Into Twitter, Buying Social Analytics Firm Topsy (Daisuke Wakabayashi & Douglas MacMillan, Wall Street Journal) Topsy specializes in analyzing the global conversation on Twitter. Its tools can decipher how often a term is […]
5 Social Media Tactics to Increase ROI – Mashable Social media is an area brands can’t afford to ignore, despite it posing a challenge to measuring return on investment. Alex Rodriguez press conference was bad PR – for PR – PR Daily Although Alex Rodriguez may not be stepping up to the plate for a […]
Whether a strategically planned publicity stunt, or a poorly executed social media strategy, several media controversies have unfolded and spread like wildfire in the recent weeks. Chipotle, Rolling Stone magazine and Paula Deen all serve as valuable lessons for companies and public figures to learn from to prevent long term damage to their brand reputation. On […]
![Why Should Your Small Business Be on Twitter? [Infographic]](http://www.proactivecommunications.com/wp-content/uploads/2013/07/Twitter-Small-Business-570x194.png)
Should your small business be on Twitter? Would it help to know that 67% of people are more likely to buy from the brands they follow?
So, you see an opening to hijack a news story for your organization/cause/client? You want to get coverage. Understood. You already determined that getting in this story would fit your brand, make progress towards your goals, and reach your target audience, right? Great. But wait! Before you do anything, before you reach out to anyone, […]
Brands Move Money to Online Video from TV and Display, Cite Better Engagement – Huffington Post More than 80 percent say they are turning to branded video because of its reach and audience and content targeting capabilities. 8 guidelines for a great blog – PR Daily Don’t just write; rewrite… 6 ways to strengthen your […]
High end technical tools are widely accessible, but first pursue strong ideas and content, then let the tools and execution support them.
Analytics: A Vital Digital PR Skill – Business 2 Community Analytics are becoming an increasingly vital aspect of the PR practice and at least 30% of your efforts should be spent with data. By the end of 2013, if your online newsroom isn’t controlled by the PR Department, you may regret it. Research: Social Media Finally Seen […]
Vine proves to be a practical vehicle for bringing content to life in a shareable and visually unique way.