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	<title>ProActive Communications</title>
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	<link>http://www.proactivecommunications.com</link>
	<description>public affairs, digital PR, &#38; video productions</description>
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		<title>The Digital Roundup &#8211; Brands Move Money to Online Video, Great Blogging, 12 Types of Social Media Personalities</title>
		<link>http://www.proactivecommunications.com/index.php/2013/06/the-digital-roundup-brands-move-money-to-online-video-great-blogging-12-types-of-social-media-personalities/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-digital-roundup-brands-move-money-to-online-video-great-blogging-12-types-of-social-media-personalities</link>
		<comments>http://www.proactivecommunications.com/index.php/2013/06/the-digital-roundup-brands-move-money-to-online-video-great-blogging-12-types-of-social-media-personalities/#comments</comments>
		<pubDate>Thu, 13 Jun 2013 18:29:02 +0000</pubDate>
		<dc:creator>Jaime Schwartzbeck</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[PR Trends]]></category>
		<category><![CDATA[Tech Trends and Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.proactivecommunications.com/?p=3590</guid>
		<description><![CDATA[Brands Move Money to Online Video from TV and Display, Cite Better Engagement &#8211; Huffington Post More than 80 percent say they are turning to branded video because of its reach and audience and content targeting capabilities. 8 guidelines for a great blog &#8211; PR Daily Don&#8217;t just write; rewrite&#8230; 6 ways to strengthen your ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Focus on Content</title>
		<link>http://www.proactivecommunications.com/index.php/2013/06/focus-on-content/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=focus-on-content</link>
		<comments>http://www.proactivecommunications.com/index.php/2013/06/focus-on-content/#comments</comments>
		<pubDate>Mon, 10 Jun 2013 19:34:02 +0000</pubDate>
		<dc:creator>Ryan Farnes</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Tech Trends and Social Media]]></category>
		<category><![CDATA[Video Productions]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[smart phones]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video camera]]></category>

		<guid isPermaLink="false">http://www.proactivecommunications.com/?p=3571</guid>
		<description><![CDATA[High end technical tools are widely accessible, but first pursue strong ideas and content, then let the tools and execution support them.]]></description>
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		<title>The Digital Roundup – Social Media Essential for CEOs, 3 Ways to Maximize Your PR in the Age of Content</title>
		<link>http://www.proactivecommunications.com/index.php/2013/05/the-digital-roundup-social-media-essential-for-ceos-3-ways-to-maximize-your-pr-in-the-age-of-content/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-digital-roundup-social-media-essential-for-ceos-3-ways-to-maximize-your-pr-in-the-age-of-content</link>
		<comments>http://www.proactivecommunications.com/index.php/2013/05/the-digital-roundup-social-media-essential-for-ceos-3-ways-to-maximize-your-pr-in-the-age-of-content/#comments</comments>
		<pubDate>Fri, 31 May 2013 19:44:40 +0000</pubDate>
		<dc:creator>Megan Murphy</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[PR Trends]]></category>
		<category><![CDATA[Tech Trends and Social Media]]></category>

		<guid isPermaLink="false">http://www.proactivecommunications.com/?p=3542</guid>
		<description><![CDATA[Analytics: A Vital Digital PR Skill – Business 2 Community Analytics are becoming an increasingly vital aspect of the PR practice and at least 30% of your efforts should be spent with data. By the end of 2013, if your online newsroom isn&#8217;t controlled by the PR Department, you may regret it. Research: Social Media Finally Seen ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What We Once &#8220;Heard Through the Grapevine&#8221;, We Can Now See</title>
		<link>http://www.proactivecommunications.com/index.php/2013/05/what-we-once-heard-through-the-grapevine-we-can-now-see/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-we-once-heard-through-the-grapevine-we-can-now-see</link>
		<comments>http://www.proactivecommunications.com/index.php/2013/05/what-we-once-heard-through-the-grapevine-we-can-now-see/#comments</comments>
		<pubDate>Tue, 28 May 2013 14:04:13 +0000</pubDate>
		<dc:creator>Megan Murphy</dc:creator>
				<category><![CDATA[Tech Trends and Social Media]]></category>
		<category><![CDATA[Boston Marathon]]></category>
		<category><![CDATA[Boston tragedy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Business Insider]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Lowes]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Tom Lamb]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Vine]]></category>
		<category><![CDATA[White House]]></category>

		<guid isPermaLink="false">http://www.proactivecommunications.com/?p=3467</guid>
		<description><![CDATA[Vine proves to be a practical vehicle for bringing content to life in a shareable and visually unique way.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Digital Roundup &#8211; Big Brands on Small Budgets, 5 Myths About PR</title>
		<link>http://www.proactivecommunications.com/index.php/2013/04/the-digital-roundup-big-brands-on-small-budgets-5-myths-about-pr/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-digital-roundup-big-brands-on-small-budgets-5-myths-about-pr</link>
		<comments>http://www.proactivecommunications.com/index.php/2013/04/the-digital-roundup-big-brands-on-small-budgets-5-myths-about-pr/#comments</comments>
		<pubDate>Fri, 26 Apr 2013 19:53:41 +0000</pubDate>
		<dc:creator>Nelson Claros</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Tech Trends and Social Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.proactivecommunications.com/?p=3449</guid>
		<description><![CDATA[4 Lessons learned from the AP Twitter hack (that regular media didn’t tell you) - Search Engine People The news triggered a Wall Street selling frenzy, causing the Dow Jones Industrial average to plummet by 143 points. The tweet was then discovered to be a fake and was corrected within a few minutes, after which the ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Tips to Improve the PR Client Experience</title>
		<link>http://www.proactivecommunications.com/index.php/2013/04/5-tips-to-improve-the-pr-client-experience/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=5-tips-to-improve-the-pr-client-experience</link>
		<comments>http://www.proactivecommunications.com/index.php/2013/04/5-tips-to-improve-the-pr-client-experience/#comments</comments>
		<pubDate>Mon, 22 Apr 2013 16:11:23 +0000</pubDate>
		<dc:creator>Matt Bennett</dc:creator>
				<category><![CDATA[Business Principles]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Public and Media Relations]]></category>
		<category><![CDATA[digital PR]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[upward management]]></category>

		<guid isPermaLink="false">http://www.proactivecommunications.com/?p=3420</guid>
		<description><![CDATA[Anyone who has worked in public relations can attest to the fact that it can be demanding. There are late nights, early mornings, and the pressure of meeting and managing clients’ expectations. On top of that, today’s PR professional must be constantly seeking opportunities to learn, be creative, connect with dwindling media ranks, and keep ...]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>New Twists to Crisis in Social Media</title>
		<link>http://www.proactivecommunications.com/index.php/2013/04/new-twists-to-crisis-in-social-media/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-twists-to-crisis-in-social-media</link>
		<comments>http://www.proactivecommunications.com/index.php/2013/04/new-twists-to-crisis-in-social-media/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 14:03:39 +0000</pubDate>
		<dc:creator>John Gordon</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Tech Trends and Social Media]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[Boston tragedy]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[imgur]]></category>
		<category><![CDATA[Reddit]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.proactivecommunications.com/?p=3380</guid>
		<description><![CDATA[Although Reddit and Imgur are not new to the social media landscape (at least in terms of digital media platforms), their contributions to what their respective users “know” about the events in Boston cannot be discounted.]]></description>
		<wfw:commentRss>http://www.proactivecommunications.com/index.php/2013/04/new-twists-to-crisis-in-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Digital Roundup &#8211; PR still needs a human touch, How to make money without spamming</title>
		<link>http://www.proactivecommunications.com/index.php/2013/04/the-digital-roundup-pr-still-needs-a-human-touch-how-to-make-money-without-spamming/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-digital-roundup-pr-still-needs-a-human-touch-how-to-make-money-without-spamming</link>
		<comments>http://www.proactivecommunications.com/index.php/2013/04/the-digital-roundup-pr-still-needs-a-human-touch-how-to-make-money-without-spamming/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 16:47:48 +0000</pubDate>
		<dc:creator>Scott Anderson</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Tech Trends and Social Media]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[NAB]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.proactivecommunications.com/?p=3366</guid>
		<description><![CDATA[How To Make Money On Twitter Without Being Spammy – Online PR Media While growing your number of followers is important to broadening your business reach, it’s important to also make your existing followers feel like a valued and respected part of your existing network. Red performs Dragon sensor upgrades right on the NAB show floor (video) – ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Power Dynamics Rule the Future of TV Anywhere</title>
		<link>http://www.proactivecommunications.com/index.php/2013/04/power-dynamics-rule-the-future-of-tv-anywhere/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=power-dynamics-rule-the-future-of-tv-anywhere</link>
		<comments>http://www.proactivecommunications.com/index.php/2013/04/power-dynamics-rule-the-future-of-tv-anywhere/#comments</comments>
		<pubDate>Fri, 05 Apr 2013 20:15:35 +0000</pubDate>
		<dc:creator>Mark Serrano</dc:creator>
				<category><![CDATA[Tech Trends and Social Media]]></category>
		<category><![CDATA[AEREO]]></category>
		<category><![CDATA[cable TV]]></category>
		<category><![CDATA[DAN RAYBURN]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[STREAMINGMEDIA.COM]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[TV ANYWHERE]]></category>
		<category><![CDATA[VOPED]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.proactivecommunications.com/?p=3343</guid>
		<description><![CDATA[There's a slow but steady migration of premium content online, and these business models will require the sophisticated tools necessary to deliver it to consumers globally across all platforms.]]></description>
		<wfw:commentRss>http://www.proactivecommunications.com/index.php/2013/04/power-dynamics-rule-the-future-of-tv-anywhere/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Ways Rutgers Could Have Avoided New Communications Crisis</title>
		<link>http://www.proactivecommunications.com/index.php/2013/04/rutgers-rice-crisis/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=rutgers-rice-crisis</link>
		<comments>http://www.proactivecommunications.com/index.php/2013/04/rutgers-rice-crisis/#comments</comments>
		<pubDate>Thu, 04 Apr 2013 17:00:22 +0000</pubDate>
		<dc:creator>Mark Serrano</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[college]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[gay slurs]]></category>
		<category><![CDATA[Mike Rice]]></category>
		<category><![CDATA[Rutgers University]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[students]]></category>
		<category><![CDATA[Tim Pernetti]]></category>

		<guid isPermaLink="false">http://www.proactivecommunications.com/?p=3329</guid>
		<description><![CDATA[Rutgers University's current communications crisis is the result of not taking sufficient steps to protect its student-athletes in the basketball program for years.]]></description>
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