In October 2011, three teens were struck and killed by New Jersey commuter trains in two separate incidents. State officials quickly formed a task force for an urgent review of the engineering, education, and enforcement elements of rail crossings and railways. Correspondingly, New Jersey Transit turned to ProActive Productions to rapidly produce a video to support an educational campaign on pedestrian railway safety in the state.
In less than a week, ProActive scripted, filmed, edited, and digitally delivered the video, which has received wide acclaim from transportation leaders across the state. ProActive has since been engaged to support additional educational initiatives to raise awareness among youth about the risks of sharing their communities with rail lines.