NJ Transit Releases Two Safety Videos Produced by ProActive Communications“Powerful,” “no-nonsense,” “tough,” “startling”, and “sobering” were a few of the words used to describe the two public safety announcement videos released by New Jersey Transit today. Produced by ProActive Communications, a full-service public relations firm, the videos are a part of a safety initiative launched by New Jersey Transit and the New Jersey Safety at Railroad Crossings Leadership Oversight Committee, which was convened by New Jersey Department of Transportation Commissioner James Simpson after the tragic deaths of three teenagers in the fall of 2011.
Strategic Communications Campaign Addressing Global Hunger & Food Security
The ProActive Digital team executed a successful, strategic communications program for the Global Harvest Initiative (GHI) that included a website redesign, web-based platform enhancements, social media management, a media campaign around the release of five policy papers, video and multimedia productions, development and promotion of GHI’s signature GAP Report™ as well as event planning for …
Video Productions Series for Pedestrian Railway Safety
In October 2011, three teens were struck and killed by New Jersey commuter trains in two separate incidents. State officials quickly formed a task force for an urgent review of the engineering, education, and enforcement elements of rail crossings and railways...
CEO Video Testimonials Addressing Global Food SecurityThe ProActive Productions team, in collaboration with the ProActive Digital team, produced a series of CEO video testimonials featuring Fortune 500 company CEOs, John Deere, DuPont, Monsanto and ADM. These videos concluded a successful multi-month media campaign to release and promote a set of policy issue briefs outlining the five policy priorities of the Global …
Media Campaign for National Highway Safety
The ProActive Public Affairs team conducted a national multimedia campaign promoting safe driving habits on America’s highways through news conferences targeting the top 200 media markets in the country. The campaign achieved notable results including approximately 5,500 media stories in 22 major media markets in a single year.
ProActive used this campaign success for sponsor development purposes, attracting an additional major program sponsor and an opportunity to further expand the breadth and depth of a national highway safety program that saves lives.
Public Policy Advocacy Campaign for Fortune 50 Consumer Product Company
The ProActive Public Affairs team established a grassroots campaign seeking passage of the Dominican Republic-Central American Free Trade Agreement in the U.S. House of Representatives and the U.S. Senate.
The campaign was instrumental in the passage of the CAFTA-DR Agreement, a major legislatively priority of the White House in the 109th Congress. The campaign educated and recruited stakeholders who issued in excess of 3,000 high quality letters, phone calls and meetings with assigned Members of Congress from state, business, agriculture, and community leaders in 44 states.