American Chemistry Council Plant Tour Program
The American Chemistry Council (ACC) turned to ProActive Communications for help in promoting their plant tour member program. The program arranges plant tours and issues briefings for Members of Congress to inform them about the challenges the industry faces. ProActive Communications knew the best people to promote the program were the ACC members who had already conducted successful tours. That led to the production of a promotional video with on location filming at two member plants, interviews with member company executives, and more to effectively demonstrate the many advantages of congressional plant tours for member companies.