The Digital Roundup – Brands Move Money to Online Video, Great Blogging, 12 Types of Social Media Personalities
Brands Move Money to Online Video from TV and Display, Cite Better Engagement – Huffington Post More than 80 percent say they are turning to branded video because of its reach and audience and content targeting capabilities. 8 guidelines for a great blog – PR Daily Don’t just write; rewrite… 6 ways to strengthen your …
Focus on Content
High end technical tools are widely accessible, but first pursue strong ideas and content, then let the tools and execution support them.
The Digital Roundup – Social Media Essential for CEOs, 3 Ways to Maximize Your PR in the Age of Content
Analytics: A Vital Digital PR Skill – Business 2 Community Analytics are becoming an increasingly vital aspect of the PR practice and at least 30% of your efforts should be spent with data. By the end of 2013, if your online newsroom isn’t controlled by the PR Department, you may regret it. Research: Social Media Finally Seen …
What We Once “Heard Through the Grapevine”, We Can Now See
Vine proves to be a practical vehicle for bringing content to life in a shareable and visually unique way.
The Digital Roundup – Big Brands on Small Budgets, 5 Myths About PR
4 Lessons learned from the AP Twitter hack (that regular media didn’t tell you) - Search Engine People The news triggered a Wall Street selling frenzy, causing the Dow Jones Industrial average to plummet by 143 points. The tweet was then discovered to be a fake and was corrected within a few minutes, after which the …
