The ProActive Digital team serves up yet another round of the best digital PR, social media and new media news.  Enjoy! PR’s Mandate in 2013 – Forbes “…PR professionals should be striving to grab some market share from their pay-for-play brethren on the other side of the marketing aisle.” Digital PR and Media: What to Watch […]

We decided to go around the office and find out about some of the team’s favorite apps. This is what we found: Mark Serrano Pandora (free), because it saves on the cost of purchasing music from iTunes; and Flixster (free), all the movie info in the world at your fingertips. Don Lehr Yelp (free) identifies restaurants and other services in your […]

(Below is a re-post from ProActive Communications’ President Mark Serrano from his blog, PowerTrip) It is gratifying when you see research data that validates your gut instinct about market trends.  Everyone knows the smartphone marketplace is exploding, but now we have data to see where the trend is headed, and the limitless possibilities it represents for […]