Tight Budgets and Digital Media Pose New Challenges for Business In this challenging economic environment, many businesses are consolidating essential functions, including communications. This has proven to be a net positive for many companies, but it can also exacerbate the vexing question of “Who owns communications?” in many organizations. Public affairs, investor relations, public relations, […]

(Below is a re-post from ProActive Communications’ President Mark Serrano from his blog, PowerTrip) Politicians have learned to do it. So have companies – from successful entrepreneurial upstarts to established Fortune 500 companies, as well as trade associations and effective communicators of all kinds. In this case, it is the use of online video.  Businesses are […]

Think of all the ways our lives have been made easier and more efficient with technology. With just the click of a button (or a mouse), we have the world at our fingertips almost instantly.  Communication has changed drastically over the past decade. Besides snail mail, face-to-face meetings and phone calls – we have email, […]