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By Mark Serrano What has happened to Ray Kroc’s iconic brand? The emperor of fast food is presiding over a crumbling kingdom and the company had better transform itself fast. The news has been bleak for the past several years for McDonald’s, and recent months have only gotten worse, especially with reported earnings dropping a […]

After General Motors (GM) announced a recall for faulty ignition switches earlier this year, the company was criticized for it communications efforts, as CEO Mary Barra displayed minimal empathy for the thirteen customers who lost their lives in GM cars. If the first stage to recovery is recognizing that you have a problem, then it […]

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