LA Fitness has a problem child that has turned into a communications crisis. You can just imagine the scenario for corporate executives at LA Fitness, which operates in a very competitive marketplace.  One of their retail locations in an urban setting has had issues. Until now, it had probably been seen in the C-suite as […]

(Below is a re-post from ProActive Communications’ President Mark Serrano’s blog, PowerTrip) Crisis management lessons abound for observers across sectors these days – the world is your classroom it would seem, unfortunately. Even highly astute organizational leaders can’t seem to navigate their way out of a crisis without making matters worse. Yet by applying the most […]

(Below is a re-post from ProActive Communications’ President Mark Serrano from his blog, PowerTrip) Two new studies raise the specter of plummeting trust in institutions and the impact this has on corporate reputations and business success. The interesting question that the analysis behind these studies raises is: what is at the heart of a negative reputation […]