T-Mobile is renowned for its revolution against cellular phone contracts, a customer loyalty trap made possible by required two-year agreements we all have with our mobile carriers. In fact, T-Mobile’s growth can largely be attributed to this market disruption model that has jettisoned them to be the fourth largest US mobile carrier. The company is […]
One the first places I worked while saving for college was at an outlet retail store. The main thing that stood out to me during my brief training was that you are the face of the company. If you provide poor service to customers, most of the time they project their bad experience with you […]
Occasionally one gets the chance to see what the competition is up to in unexpected ways. For instance, we were recently awarded an account to assist a client with overhauling its website, blog, social media, SEO, and assist with its strategic messaging. This was all due before a major announcement that will put the client on […]