Organizations of any size can struggle with managing an effective flow of online content and engaging social media posts. Yet reaching online audiences is vital to staying relevant in a cluttered media landscape. To help fill this critical role, ProActive Communications launched ContentFire − a new, integrated digital communications package to establish and enhance online content […]
Below is a re-post from ProActive Communications’ President Mark Serrano’s blog, PowerTrip. Thirty years ago the rivalry between Apple and Microsoft foretold today’s technology battles. Turnkey technology with sleek designs controlled by one large provider versus a versatile operating system that is open to manufacturers of all types of platforms in the marketplace marks the nature […]
The ProActive Digital team has served up a round of the best digital PR and media news from the last week. Enjoy! Top 3 Social CEOs – Who Made the List, and What They Can Teach Us Return on Reputation, August 10, 2012 Social media isn’t totally lost within the C-suite. There are some CEOs […]
Less than one week into the 2012 London Olympic Games, social media has redefined the Olympic experience. Unprecedented numbers of Olympic athletes, viewers, media, and brands are engaging with each other across social media platforms, sharing real-time updates and insider perspectives on the Games. But if social media captures memorable moments forever, social blunders have […]
This post first appeared on ProActive Communications President Mark Serrano’s blog, PowerTrip. Only 3% of all of American homes had more than one television set in 1955. As the middle class grew and the size of screens grew through the years, 40% of households had more than one TV. In 2011, 31% of all homes with […]
“The craft of your career comes in picking the right hills. Hills just challenging enough that you can barely make it over. A series of hills becomes a mountain, and a series of mountains is a career.” – Seth Godin, Author When we turn away from challenges, or we feel that we don’t have any […]
Visual media are powerful message carriers. Like most things in life, this can be both a blessing and a curse. The most recent example of this in consumer relations came at the height of the holiday season when an understandably disappointed customer of FedEx posted security video showing a courier dropping a computer monitor over […]
Your Organization’s Brand – It’s one of the most important and least understood assets of an organization. It’s more than your logo or tagline and it’s bigger than your product or service – it’s the promise that your organization makes to its customers, and it’s the delivery of that promise through every interaction with your […]
Readers Note Firm’s 15-Year Commitment to Excellence, Hard Work, and Creating Regional Jobs ProActive Communications was ranked fourth on the Washington Post’s list of 200 Regional Companies of Importance. “This selection as number four among the top 200 Regional Companies of Importance by Washington Post readers is a true honor to be shared by all […]