Effective messaging is just as much about language as it is about imagery. Words supplement images and add to the story which the pictures are telling. On their own, they can be just as impactful – painting a vivid portrait in the minds of those who hear the message that elicits the messenger’s intended response. […]
Organizations of any size can struggle with managing an effective flow of online content and engaging social media posts. Yet reaching online audiences is vital to staying relevant in a cluttered media landscape. To help fill this critical role, ProActive Communications launched ContentFire − a new, integrated digital communications package to establish and enhance online content […]
The ProActive Digital team serves up yet another round of the best digital PR, social media and new media news. Enjoy! 2013 PR Trends Forecast – Digital – The Holmes Report “Digital PR has faced an identity crisis as the practice subsumes nearly every modern PR organization. While its meaning can range from social media to […]
The ProActive Digital team serves up yet another roundup of the best digital PR, social media and new media news from the last two weeks. And this week, we even throw in a job announcement and a cool infographic, to boot. Why public relations gets no respect – CNNMoney Public relations is not taken seriously […]
The ProActive Digital team serves up yet another round of the best digital PR and new media news from the last two weeks. A PR pro’s 10 observations about ‘real world PR’ – PR Daily Most people aren’t on social media 24/7 and measurement isn’t mainstream yet. Are you nodding in agreement? You should be. […]
The ProActive Digital team serves up yet another round of the best digital PR and new media news. Delicious. Are You Cut Out To Be A Thought Leader? – Forbes Is knowledge enough to be successful in leading conversations and initiating change in a marketplace or industry? Earned media skills are more important than ever […]
The ProActive Digital team serves up yet another round of the best digital PR and new media news from the past two weeks. Enjoy! The Rise of Visual Social Media – Fast Company Blog posts became Facebook updates and Tumblr posts, which shrunk to Tweets and finally to Instagram or Pinterest. Here’s how smart brands are navigating […]
We’ve been running social media on behalf of a client for some time now. We provide updates in regular communications program reports, and the client seemed pleased to be engaged in this area of communications, but mostly took a hands-off approach. Then, one day, the client expressed much more interest. Following the established ProActive Communications […]
(Below is a re-post from ProActive Communications’ President Mark Serrano from his blog, PowerTrip) If you consider that most CEO’s are aged between their 50’s and early 60’s, then you can assume that most of them have very modest technical skills and virtually no social media skills. This can be a real challenge for digital media […]
Video is no longer the new kid on the block; it’s a well-established and credible source of news and info on the web. By 2013, Cisco estimates that video content will make up 94% of all online communications. Your laptop, desktop, mobile device and big-screens are all constant purveyors of this growing medium. But there […]