Organizations of any size can struggle with managing an effective flow of online content and engaging social media posts. Yet reaching online audiences is vital to staying relevant in a cluttered media landscape. To help fill this critical role, ProActive Communications launched ContentFire − a new, integrated digital communications package to establish and enhance online content […]
Although Reddit and Imgur are not new to the social media landscape (at least in terms of digital media platforms), their contributions to what their respective users “know” about the events in Boston cannot be discounted.
The ProActive Digital team serves up yet another round of the best digital PR, social media and new media news. Enjoy! 2013 PR Trends Forecast – Digital – The Holmes Report “Digital PR has faced an identity crisis as the practice subsumes nearly every modern PR organization. While its meaning can range from social media to […]
The ProActive Digital team serves up yet another roundup of the best digital PR, social media and new media news from the last two weeks. And this week, we even throw in a job announcement and a cool infographic, to boot. Why public relations gets no respect – CNNMoney Public relations is not taken seriously […]
The ProActive Digital team serves up yet another round of the best digital PR and new media news. Delicious. Are You Cut Out To Be A Thought Leader? – Forbes Is knowledge enough to be successful in leading conversations and initiating change in a marketplace or industry? Earned media skills are more important than ever […]
The ProActive Digital team serves up yet another round of the best digital PR and new media news from the past two weeks. Enjoy! The Rise of Visual Social Media – Fast Company Blog posts became Facebook updates and Tumblr posts, which shrunk to Tweets and finally to Instagram or Pinterest. Here’s how smart brands are navigating […]
(Below is a re-post from ProActive Communications’ President Mark Serrano from his blog, PowerTrip) If you consider that most CEO’s are aged between their 50’s and early 60’s, then you can assume that most of them have very modest technical skills and virtually no social media skills. This can be a real challenge for digital media […]
Your Organization’s Brand – It’s one of the most important and least understood assets of an organization. It’s more than your logo or tagline and it’s bigger than your product or service – it’s the promise that your organization makes to its customers, and it’s the delivery of that promise through every interaction with your […]
Nielson reported that social networking is now the most popular online activity, ahead of emails, ahead of web surfing and ahead of playing video games. When it comes to prominent social media sites such as Twitter, perhaps value is in the eye of the beholder. Individuals are asking: “Will it enhance my life?” Businesses are […]
ProActive Communications, a strategic communications firm based in Washington, DC and New York, is celebrating its 15th Anniversary in business, providing leadership, impact and results to its corporate, trade association and nonprofit clients.