Avoiding PR Disasters: Five Tips For Integrating Social Media Into Your Communication Plan – Forbes A recent survey by Continuity Insights showed that 60% of respondents do not have a social media strategy to respond to a disaster. This avoidance of social media is mainly driven by the fear of exposure to reputational risk… The cost […]
A large portion of my job is helping our communications team find the best ways to publish the content they’ve developed for a client. It’s not as simple as dropping some text and images into a blog post or page, sharing the link on Facebook and Twitter and calling it a day. When preparing for […]
Organizations of any size can struggle with managing an effective flow of online content and engaging social media posts. Yet reaching online audiences is vital to staying relevant in a cluttered media landscape. To help fill this critical role, ProActive Communications launched ContentFire − a new, integrated digital communications package to establish and enhance online content […]
Crisis management is not about what you do when a crisis hits. It is clearly about what you do in advance of a crisis.
Vine proves to be a practical vehicle for bringing content to life in a shareable and visually unique way.
Social Media Week Washington DC went by fast. I attended several events, met a lot of smart and creative people, tweeted like a madman, and ran out of business cards. Below are some take aways from a few of the events that I found interesting. Social Media Trends in Communications for 2013 Hosted by the […]
The ProActive Digital team serves up yet another round of the best digital PR, social media and new media news. Enjoy! Super Bowl Generated 231,500 Tweets Per Minute, and Other Social Media Numbers – Digital Trends “Advertising was naturally a major part of the game … But the power outage managed to steal their thunder: A handful of brands were able to […]
The ProActive Digital team serves up yet another round of the best digital PR, social media and new media news from the last two weeks. Happy Holidays from the ProActive team! The Far Reaching Implications of the Social Business Model – Duct Tape Marketing Connection is now possible with anyone. Collaboration is now possible everywhere. […]
The ProActive Digital team has served up a round of the best digital PR and media news from the last week. Enjoy! Top 3 Social CEOs – Who Made the List, and What They Can Teach Us Return on Reputation, August 10, 2012 Social media isn’t totally lost within the C-suite. There are some CEOs […]
Less than one week into the 2012 London Olympic Games, social media has redefined the Olympic experience. Unprecedented numbers of Olympic athletes, viewers, media, and brands are engaging with each other across social media platforms, sharing real-time updates and insider perspectives on the Games. But if social media captures memorable moments forever, social blunders have […]