At least as far back as 1657, people understood the value of simple clarity. That’s the year French mathematician and philosopher Blaise Pascal wrote, “Je n’ai fait celle-ci plus longue que parce que je n’ai pas eu le loisir de la faire plus courte.” or, “I have made this [letter] longer than usual because I […]
September marks the 12th birthday of Google. This versatile hosting site has brought new meaning to the phrase “search engine.” But what is it exactly that has turned Google from a start-up to one of Forbes’ riches companies in America? An important tactic Google has consistently leveraged is the use of its logo and branding. […]