Organizations of any size can struggle with managing an effective flow of online content and engaging social media posts. Yet reaching online audiences is vital to staying relevant in a cluttered media landscape. To help fill this critical role, ProActive Communications launched ContentFire − a new, integrated digital communications package to establish and enhance online content […]
How To Make Money On Twitter Without Being Spammy – Online PR Media While growing your number of followers is important to broadening your business reach, it’s important to also make your existing followers feel like a valued and respected part of your existing network. Red performs Dragon sensor upgrades right on the NAB show floor (video) – […]
The ProActive Digital team serves up yet another round of the best digital PR and new media news. Delicious. Are You Cut Out To Be A Thought Leader? – Forbes Is knowledge enough to be successful in leading conversations and initiating change in a marketplace or industry? Earned media skills are more important than ever […]
Below is a re-post from ProActive Communications’ President Mark Serrano’s blog, PowerTrip. Thirty years ago the rivalry between Apple and Microsoft foretold today’s technology battles. Turnkey technology with sleek designs controlled by one large provider versus a versatile operating system that is open to manufacturers of all types of platforms in the marketplace marks the nature […]
The ProActive Digital team has served up a round of the best digital PR and media news from the last week. Enjoy! Top 3 Social CEOs – Who Made the List, and What They Can Teach Us Return on Reputation, August 10, 2012 Social media isn’t totally lost within the C-suite. There are some CEOs […]
Now that The Atlantic says it “no longer cares about SEO,” maybe it’s time we all end the search engine optimization madness too… or not.
We’ve been running social media on behalf of a client for some time now. We provide updates in regular communications program reports, and the client seemed pleased to be engaged in this area of communications, but mostly took a hands-off approach. Then, one day, the client expressed much more interest. Following the established ProActive Communications […]
Could Facebook be adding Skype video call functionality to its already impressive list of applications? Sources close to the companies have noted that Facebook and Skype executives have returned to the negotiating table to discuss the potential for a two-way video calling partnership. Skype currently allows Facebook users to call their friends, but there is […]
Last week there were a flurry of tweets and blog posts on the latest news – Google had updated the algorithm used for search queries, a change which will no doubt have a major impact effect across the Internet. With the new algorithm, online content will be ranked based upon its origins, rather than site […]