For those of you interested in the Keystone XL pipeline, the following began as a snapshot-in-time update on the ongoing public relations war that the opposing sides of this issue continually fight every day. But then it devolved into a disjointed stream of consciousness that metaphorically captured the stagnant nature of this issue so well […]
One of the great challenges that organizations face with message development is keeping out the wonks – the policy or content experts who are slaves to details, acronyms, and tons of data.