![Why Should Your Small Business Be on Twitter? [Infographic]](http://www.proactivecommunications.com/wp-content/uploads/2013/07/Twitter-Small-Business-570x194.png)
Should your small business be on Twitter? Would it help to know that 67% of people are more likely to buy from the brands they follow?
One of the great challenges that organizations face with message development is keeping out the wonks – the policy or content experts who are slaves to details, acronyms, and tons of data.
Detective, Cheerleader, Therapist, Diplomat, Author — any good community manager will tell you that juggling these roles is all in a day’s work.