Avoiding PR Disasters: Five Tips For Integrating Social Media Into Your Communication Plan – Forbes A recent survey by Continuity Insights showed that 60% of respondents do not have a social media strategy to respond to a disaster. This avoidance of social media is mainly driven by the fear of exposure to reputational risk… The cost […]
September marks the 12th birthday of Google. This versatile hosting site has brought new meaning to the phrase “search engine.” But what is it exactly that has turned Google from a start-up to one of Forbes’ riches companies in America? An important tactic Google has consistently leveraged is the use of its logo and branding. […]