By Mark Serrano, President of ProActive Communications There are many lessons to be learned about the recent hacking of Sony Pictures Entertainment – particularly how to establish a corporate mindset that anticipates that you may be next. Regardless of Sony’s shortcomings, their experience has a lot to offer other big companies as well as their […]
After General Motors (GM) announced a recall for faulty ignition switches earlier this year, the company was criticized for it communications efforts, as CEO Mary Barra displayed minimal empathy for the thirteen customers who lost their lives in GM cars. If the first stage to recovery is recognizing that you have a problem, then it […]
I have a passion for running. My passion for running is not about how fast I can run, but it is the experience of doing it. I can be anywhere in the world and I can put on a pair of running shoes and hit the road. I explore and see things that the average person […]
We’ve been running social media on behalf of a client for some time now. We provide updates in regular communications program reports, and the client seemed pleased to be engaged in this area of communications, but mostly took a hands-off approach. Then, one day, the client expressed much more interest. Following the established ProActive Communications […]