The ProActive Digital team has served up a round of the best digital PR and media news from the last week. Enjoy! Top 3 Social CEOs – Who Made the List, and What They Can Teach Us Return on Reputation, August 10, 2012 Social media isn’t totally lost within the C-suite. There are some CEOs […]
What do a couple of old birds and a pro football player have in common? Not much as it relates to their success with social media campaigns, evidently.
CoreBrand has been maintaining a brand index of the 1,000 largest companies for the past 22 years. The latest annual survey of BrandPower rankings was just released and it provides useful insight about brand value and its importance to the bottom-line.
(Below is a re-post from ProActive Communications’ President Mark Serrano’s blog, PowerTrip) Someone once said that what other people think about you is none of your business. For America’s largest companies, this could not be further from the truth – and some of them had better make it their top priority fast. That reputation is everything […]
(Below is a re-post from ProActive Communications’ President Mark Serrano from his blog, PowerTrip) Two new studies raise the specter of plummeting trust in institutions and the impact this has on corporate reputations and business success. The interesting question that the analysis behind these studies raises is: what is at the heart of a negative reputation […]
ProActive recently launched PR Trends, a new series of short video interviews with leaders in the communications industry. Watch the first in the series featuring long-time public affairs and grassroots expert, Edward Grefe, and stay tuned for more interviews to come. Do you know of someone that you would recommend for the PR Trends video […]
We’ve all felt it in one way or another: the economy. Good or bad, and unfortunately mostly the latter these days, we all see the way it impacts our everyday lives. What I’ve always found interesting being in the public relations industry for over 12 years is how quickly public relations is cut when companies […]
Penn State’s PR Crisis Like all of America, I was shocked to hear of the widespread child sex abuse caused by former Penn State defensive coordinator, Jerry Sandusky. Penn State, after all, was looked at as a model for what college athletics should be, and led by one of the most respected men in all […]
The first time I made an investment in the stock market I was a young man in August of 1987. It was exciting to pick stocks and mutual funds that I thought would help grow my asset portfolio over time. Unfortunately the biggest stock market crash in history occurred on October 19, 1987. So it […]
ProActive Communications, a strategic communications firm based in Washington, DC and New York, is celebrating its 15th Anniversary in business, providing leadership, impact and results to its corporate, trade association and nonprofit clients.