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It’s your time to grow through digital marketing. Follow the steps and let your business bloom. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Dui dignissim netus pellentesque fringilla dignissim. Orci risus arcu vestibulum pharetra. Amet, varius pellentesque eu eu aliquam nibh rhoncus platea. Cursus leo habitasse nulla auctor pretium, mauris sed pharetra. Sed at […]

It’s your time to grow through digital marketing. Follow the steps and let your business bloom. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Dui dignissim netus pellentesque fringilla dignissim. Orci risus arcu vestibulum pharetra. Amet, varius pellentesque eu eu aliquam nibh rhoncus platea. Cursus leo habitasse nulla auctor pretium, mauris sed pharetra. Sed at […]

By Mark Serrano What has happened to Ray Kroc’s iconic brand? The emperor of fast food is presiding over a crumbling kingdom and the company had better transform itself fast. The news has been bleak for the past several years for McDonald’s, and recent months have only gotten worse, especially with reported earnings dropping a […]

Massive data breaches have become an expected holiday season event. Retailers have different approaches in defending their reputations after these breaches. The question, for retailers and the PR firms/internal teams telling their stories to the public is: what’s the most effective way to balance transparency regarding data security with the need to protect one’s reputation among a […]

Public Relations News Round Up When it comes to SEO, territory isn’t the issue – PR Daily In the PR realm, “SEO” often refers to optimizing press releases so they show up in search engines. In reality, search engine optimization is much larger in scope. LinkedIn report says small businesses are becoming more astute users of […]

Dennis “Chip” Wilson is out as chairman of Lululemon Athletica, the highly successful entrepreneurial venture he founded. And it’s all because he said something stupid. Brian Hutchison of The National Post argues that he “isn’t dead yet … he’s just resting.” A funny choice of words when you consider they were originally used to describe […]

Does your brand convey a meaning? Does it communicate who you are as an organization, what you care about, and how you do business in a meaningful way? One of the most important things you can do for your business or organization is to conduct an assessment of your brand to ensure that it paints […]

4 Lessons learned from the AP Twitter hack (that regular media didn’t tell you) – Search Engine People The news triggered a Wall Street selling frenzy, causing the Dow Jones Industrial average to plummet by 143 points. The tweet was then discovered to be a fake and was corrected within a few minutes, after which the […]

Tight Budgets and Digital Media Pose New Challenges for Business In this challenging economic environment, many businesses are consolidating essential functions, including communications. This has proven to be a net positive for many companies, but it can also exacerbate the vexing question of “Who owns communications?” in many organizations. Public affairs, investor relations, public relations, […]

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