(Below is a re-post from ProActive Communications’ President Mark Serrano’s blog, PowerTrip) Crisis management lessons abound for observers across sectors these days – the world is your classroom it would seem, unfortunately. Even highly astute organizational leaders can’t seem to navigate their way out of a crisis without making matters worse. Yet by applying the most […]
(Below is a re-post from ProActive Communications’ President Mark Serrano’s blog, PowerTrip) Someone once said that what other people think about you is none of your business. For America’s largest companies, this could not be further from the truth – and some of them had better make it their top priority fast. That reputation is everything […]