By Mark Serrano, President of ProActive Communications There are many lessons to be learned about the recent hacking of Sony Pictures Entertainment – particularly how to establish a corporate mindset that anticipates that you may be next. Regardless of Sony’s shortcomings, their experience has a lot to offer other big companies as well as their […]
View count is often the quickest way we judge a video’s success, but there are several other metrics that can be much more valuable. Watch time is a critical measure of a video’s audience because views might inaccurately depict how many people actually watched a video. Engagement is also another metric worth analyzing. Comments are a good indication of successful engagement […]