One of the great challenges that organizations face with message development is keeping out the wonks – the policy or content experts who are slaves to details, acronyms, and tons of data.
Tight Budgets and Digital Media Pose New Challenges for Business In this challenging economic environment, many businesses are consolidating essential functions, including communications. This has proven to be a net positive for many companies, but it can also exacerbate the vexing question of “Who owns communications?” in many organizations. Public affairs, investor relations, public relations, […]