Massive data breaches have become an expected holiday season event. Retailers have different approaches in defending their reputations after these breaches. The question, for retailers and the PR firms/internal teams telling their stories to the public is: what’s the most effective way to balance transparency regarding data security with the need to protect one’s reputation among a […]
Market disruption is the ultimate objective when a new technology is introduced into a mature marketplace. Stodgy old adherents who occupy that marketplace don’t like disruption though, because it usually means they are on the losing end of the equation. Such is the circumstance in Europe for the shooting star known as Uber. Uber is […]
T-Mobile is renowned for its revolution against cellular phone contracts, a customer loyalty trap made possible by required two-year agreements we all have with our mobile carriers. In fact, T-Mobile’s growth can largely be attributed to this market disruption model that has jettisoned them to be the fourth largest US mobile carrier. The company is […]
Starbucks employees are now eligible for college tuition reimbursement through an agreement made with Arizona State University. The new initiative is extended to the company’s 135,000 employees; however, there are limitations about which Starbucks was not clear when they announced the launch of the program. Proactive Communications president Mark Serrano was interviewed on Fox Business Network’s Cavuto to explain what’s really happening […]
After General Motors (GM) announced a recall for faulty ignition switches earlier this year, the company was criticized for it communications efforts, as CEO Mary Barra displayed minimal empathy for the thirteen customers who lost their lives in GM cars. If the first stage to recovery is recognizing that you have a problem, then it […]
LA Fitness has a problem child that has turned into a communications crisis. You can just imagine the scenario for corporate executives at LA Fitness, which operates in a very competitive marketplace. One of their retail locations in an urban setting has had issues. Until now, it had probably been seen in the C-suite as […]
Public Relations News Round Up When it comes to SEO, territory isn’t the issue – PR Daily In the PR realm, “SEO” often refers to optimizing press releases so they show up in search engines. In reality, search engine optimization is much larger in scope. LinkedIn report says small businesses are becoming more astute users of […]
ProActive Communications is looking for smart, creative, ambitious and detail-oriented students or recent graduates interested in a challenging and rewarding internship experience. ProActive interns join a dynamic team of communications professionals and gain real-world, hands-on experience in a fast-paced enterprise. The selected candidate or candidates will work in close collaboration with the ProActive team to […]
This past week, perhaps more than usual, I spotted a number of interesting developments in the media. Here they are. I’m not dead yet. The first was Clay Morgan’s post on Spin Sucks, “Newspapers aren’t quite dead yet.” I hope Clay was riffing off Monty Python. Clay? Anyway, the article is good, and tells an […]
Baptism by fire: the quick & dirty path to becoming “a subject-matter expert” on just about anything
So you just found out that you’ll be working with a client (or clients) in an industry with which you have little to no familiarity. Part of this new job is to become an expert on a whole host of issues specific to this industry, but otherwise unknown to the general public, and FAST. But […]