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The ProActive Digital team serves up yet another round of the best digital PR and new media news from the last two weeks. A PR pro’s 10 observations about ‘real world PR’ – PR Daily Most people aren’t on social media 24/7 and measurement isn’t mainstream yet. Are you nodding in agreement? You should be. […]

Tight Budgets and Digital Media Pose New Challenges for Business In this challenging economic environment, many businesses are consolidating essential functions, including communications. This has proven to be a net positive for many companies, but it can also exacerbate the vexing question of “Who owns communications?” in many organizations. Public affairs, investor relations, public relations, […]

The ProActive Digital team serves up yet another round of the best digital PR and new media news. Delicious. Are You Cut Out To Be A Thought Leader? – Forbes Is knowledge enough to be successful in leading conversations and initiating change in a marketplace or industry? Earned media skills are more important than ever […]

The ProActive Digital team serves up yet another round of the best digital PR and new media news from the last two weeks. Enjoy! Digital PR, $ocial Media and ROI – Business 2 Community Study finds that one in five marketers say their business is “fundamentally ill-equipped to take advantage of social media.” If Content […]

The ProActive Digital team serves up yet another round of the best digital PR and new media news from the past two weeks. Enjoy! The Rise of Visual Social Media – Fast Company Blog posts became Facebook updates and Tumblr posts, which shrunk to Tweets and finally to Instagram or Pinterest. Here’s how smart brands are navigating […]

Over a year after the final mission of the Space Shuttle, the retirement of the program left many wondering what was next for NASA. The iconic images of a shuttle launch or the view from 180 miles up had inspired imaginations for thirty years. How could NASA recapture that kind of winning image? Filling that […]

(Below is a re-post from ProActive Communications’ President Mark Serrano’s blog, PowerTrip) When you study the evidence presented thus far in the Sandusky child rape trial, notably including a grand jury report and Day 1 testimony from Victim 4 and Day 2 testimony from Victim 1 and Assistant Coach Mike McQueary, it is clear that Jerry Sandusky used […]

ProActive recently launched PR Trends, a new series of short video interviews with leaders in the communications industry. Watch the first in the series featuring long-time public affairs and grassroots expert, Edward Grefe, and stay tuned for more interviews to come. Do you know of someone that you would recommend for the PR Trends video […]

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