(Below is a re-post from ProActive Communications’ President Mark Serrano’s blog, PowerTrip) Someone once said that what other people think about you is none of your business. For America’s largest companies, this could not be further from the truth – and some of them had better make it their top priority fast. That reputation is everything […]

We’ve all felt it in one way or another: the economy.  Good or bad, and unfortunately mostly the latter these days, we all see the way it impacts our everyday lives.  What I’ve always found interesting being in the public relations industry for over 12 years is how quickly public relations is cut when companies […]